The power of social networking in today’s Digital Native.

It is clear that social media has served as a communicative platform for all individuals to market themselves as almost their own personal brand. Today, we are driven by a digital media world whereby the ‘institutional gatekeepers in traditional media’ (M. Strano, H. Hrachovec, F. Sudweeks and C. Ess (eds),2012) are nonexistent.

Audiences, also known as ‘online beings’ are thereby heavily influenced by interactive online networks such as Twitter and Instagram, that provide a microblogging, photo-sharing platform to discuss and debate various matters or personal interests .

Audiences, also known as ‘online beings’ are thereby heavily influenced by interactive online networks such as Twitter and Instagram, that provide a microblogging, photo-sharing platform to discuss and debate various matters or personal interests. We are all considered as ‘audiences’. We are able to express our personal views about each tweet or each Instagram freely.

However , despite this freedom that the online world provides, social media has also had an impact in blurring distinctions between public and private domains by ‘collapsing’ various potential contexts and constructing ambient affiliation (Marrick and Boyd, 2011). Ambient affiliation can occur both on Twitter and Instagram and can have both a positive and negative impact on individuals.

In young teenage girls, Instagram world, various case studies have shown such as  Essena O’neill, that #seachabletalk such as the use of the hashtag accompanied by negative comments can have a detrimental effect on one’s self-esteem. 

Always stay grounded to your true values, treat others the way you would like to be treated and remember to always be kind. #thisisme #curatedtorealperfection

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